tag:blogger.com,1999:blog-784279851937190132.post6638376851553328684..comments2023-10-17T07:11:55.947-04:00Comments on Pandora Machine Blog: Making a Business Plan Part 7 - VOD TechnologyAndrew Bellwarehttp://www.blogger.com/profile/05718623679244389126noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-784279851937190132.post-52217610474297379212010-09-29T20:15:16.926-04:002010-09-29T20:15:16.926-04:00Yes, the issue is simply that they have different ...Yes, the issue is simply that they have different agendas. A buyer's agenda might be "I need an erotic thriller with action elements to fill a hole in our schedule on June 22nd." Because they know that with the right artwork they'll get x number of rentals with a title like that. <br />So they're not thinking about whether they'd rent the movie <i>themselves</i>, they're just thinking if they can market the picture in such a way they can rent it.<br />It's just a difference in focus.Andrew Bellwarehttps://www.blogger.com/profile/05718623679244389126noreply@blogger.comtag:blogger.com,1999:blog-784279851937190132.post-74833090047578401842010-09-29T11:47:08.254-04:002010-09-29T11:47:08.254-04:00I'd imagine there are crossovers. I would thin...I'd imagine there are crossovers. I would think a compelling trailer to a distributor would have some key elements that were compelling to the consumer, and again compelling to the end comsumer (mom and dad).<br />I could be wrong though.DAVID FREYhttps://www.blogger.com/profile/08280446971934844159noreply@blogger.comtag:blogger.com,1999:blog-784279851937190132.post-24525744169444983412010-09-28T22:33:08.609-04:002010-09-28T22:33:08.609-04:00I don't think that's really the way the sy...I don't think that's really the way the system works. But with the majority of our trailers it just works out that they can be used for both buyers and consumers. <br /><br />The reality is that a (say) German distributor, who presumably knows his market, will look at the trailer you make and say "Can I sell this picture to my customers?" The buyer's customers aren't even the consumers -- they're the video stores which would carry the movie. But those guys have very specific needs (like "monsters" or "swordfights" or "explosions" or whatever.) <br /><br />So there's still some distance there and different agendas working. But I think there's a fair amount of crossover...Andrew Bellwarehttps://www.blogger.com/profile/05718623679244389126noreply@blogger.comtag:blogger.com,1999:blog-784279851937190132.post-78573664983731915112010-09-28T22:13:06.471-04:002010-09-28T22:13:06.471-04:00I tend to agree. If I were a distributor/buyer, I ...I tend to agree. If I were a distributor/buyer, I would screen trailers based on what would sell to the consumer, which implies that the trailer/presentation of movie would appeal to the end consumer. <br /><br />I'm not sure if that made any sense, but I think you know what I mean Drew.DAVID FREYhttps://www.blogger.com/profile/08280446971934844159noreply@blogger.comtag:blogger.com,1999:blog-784279851937190132.post-57073659403701605252010-09-28T13:11:52.406-04:002010-09-28T13:11:52.406-04:00I figure even MY parents could figure out the VOD ...I figure even MY parents could figure out the VOD services on their box if it was as simple as "press here" during the commercial. <br /><br />No, I don't have any specific direct-to-consumer trailers for any of our pictures. Although many of our trailers really could be used for both buyers/distributors AND actual consumers.Andrew Bellwarehttps://www.blogger.com/profile/05718623679244389126noreply@blogger.comtag:blogger.com,1999:blog-784279851937190132.post-58533161257142184412010-09-28T12:36:18.851-04:002010-09-28T12:36:18.851-04:00I use my parents to gauge the effectiveness of a t...I use my parents to gauge the effectiveness of a trailer. If we had cable at home, they are the type of people that would rent VOD all the time, so if they dig the trailer, I figure I'm heading in the right direction. <br />Do you have any trailers cut by a trailer house that weren't meant for Canes, because I'd be interested in seeing them.DAVID FREYhttps://www.blogger.com/profile/08280446971934844159noreply@blogger.com